Vol. 2 No. 1 (2026): Eurasian Journal of Entrepreneurship

Статьи

• LEADERSHIP UNDER UNCERTAINTY: CHALLENGES AND DEVELOPMENT DIRECTIONS FOR SMALL AND MEDIUM BUSINESS MANAGERS IN KAZAKHSTAN

  I. Nurtakanova

• DIGITAL COMMUNICATIONS IN THE SYSTEM OF UNIVERSITY PR ACTIVITIES

  Zh. Kamal

• THE PARADOX OF NATIVE ADVERTISING PERCEPTION: NEUROMARKETING ASSESSMENT OF INFLUENCER INTEGRATIONS IN ADVERTISING CREATIVES

  V.E. Putintseva, E.B. Orazgaliyeva

• ONLINE MARKETING COMMUNICATIONS FOR SMALL AND MEDIUM-SIZED ENTERPRISES IN KAZAKHSTAN IN THE CONTEXT OF DIGITAL TRANSFORMATION

  Zh. Kunaeva, Zh.S. Rakhimbekova

• KEY APPROACHES TO MANAGING THE INTEGRATED MARKETING COMMUNICATIONS MIX IN THE HOTEL BUSINESS

  Y. Nazarbek, G.K. Bayzhaxynova

• RESEARCH ON URBAN SHRINKAGE IN RESOURCE-DEPENDENT ECONOMIES: A BIBLIOMETRIC REVIEW OF SCOPUS-INDEXED LITERATURE

  R. Doszhan, R. Pukała