Vol. 2 No. 2 (2026): Eurasian Journal of Entrepreneurship

Статьи

• KEY APPROACHES TO MANAGING THE INTEGRATED MARKETING COMMUNICATIONS MIX IN THE HOTEL BUSINESS

  Y. Nazarbek, G.K. Bayzhaxynova

• WAYS TO ATTRACT JOINT-STOCK COMPANIES TO THE CAPITAL MARKET BASED ON THE EXPERIENCE OF FOREIGN COUNTRIES

  Sh.S. Muminov

• SPACE ANALYSIS OF STRATEGIC DIRECTIONS FOR THE MODERNIZATION OF PRODUCTION CAPACITIES OF «NAC «KAZATOMPROM»» JSC

  A. Kozhakhmetova, E. Sadykov

• TRENDS IN THE DEVELOPMENT OF MOTIVATIONAL MECHANISMS FOR MANAGERIAL PERSONNEL IN MEDICAL INSTITUTIONS

  A. Yerkimbayeva

• DIGITAL PROMOTION CHANNELS AND FITNESS MEMBERSHIP PURCHASE INTENTION

  D. Zhetpis, L.R. Espergenova

• THE DIVERGENCE BETWEEN SUBJECTIVE AND OBJECTIVE DATA IN NEUROMARKETING ADVERTISING RESEARCH: THEORETICAL ANALYSIS AND CONCEPTUAL FRAMEWORK

  V.E. Putintseva, E.B. Orazgaliyeva

• TAX NEUTRALITY ISSUES AND INSTITUTIONAL CONSTRAINTS OF ISLAMIC FINANCE IN THE REPUBLIC OF KAZAKHSTAN

  N. Khudabaeva , P. Isakhova

• A WAYS TO IMPROVE MANAGEMENT EFFICIENCY OF TEXTILE ENTERPRISES IN UZBEKISTAN

  S.K. Mansurov